About Us

The Aqua Insights team is made up of a network of highly experienced marketing professionals supporting clients from the initial development of a research plan right through to the analysis and presentation of results.

All of our staff are bilingual and bicultural so we are able to navigate our clients through every stage of the research as smoothly as possible.  We have an extensive network of highly experienced moderators and interpreters who are not only great at what they do, but are fun to work with. We also understand the importance of reporting that is highly visual, provides cultural context along with actionable recommendations rather than just a list of findings.

Our Team

Sam Heinrich

Managing Director

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Sam has over 15 years experience working in market research in Japan. After finishing a degree in Japanese & International Business at QUT in Brisbane, Australia in 1999, he came to Tokyo to continue on studying Japanese until he started working in marketing.

Sam has worked extensively with multinational brands on market research projects in a wide range of categories including entertainment, health and beauty, automotive, IT hardware and software, travel and leisure, food & beverage and several other categories.

Andrew

Senior Consultant

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Andrew came to Japan just over 10 years ago all the way from Upstate New York. After completing a double major in Philosophy and Political Science he thought he’d then take up Japanese which he has become quite proficient in. When he does have free-time he loves the outdoors and is often away camping, hiking, and rafting in the Japanese Alps.

Shiori

Consultant

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Shiori is a Junior Consultant at Aqua Insights Japan and involves herself in a number of tasks including recruitment, translations of screeners and guides and general project co-ordination. She studied in the United States for several years and graduated with a degree in Business Marketing. Outside of work Shiori likes to socialize with friends and check out many of the trendy cafes and restaurants around Tokyo. She also loves to head out shopping whenever she gets a chance in Omotesando, Ginza, and Shibuya – especially when the sales are on!

Damian

Senior Consultant

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Damian has been in Japan for over 15 years, originally from Ohio in the US. He studied a Bachelor of Business and after graduating spent quite a few years studying French in Lyon, France. Which is ironic given he ended up in Japan, but he is a keen linguist and now speaks quite a good level of Japanese. When not working, Damian loves traveling the world, SCUBA diving, hanging out at the beach, and has a passion for cooking unique foods often spicy as hell! Damian is one of our project managers, but is also quite tech savy so is often setting up all of the on-site tech equipment along with our online interviews

 

Chiyo

Consultant

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Chiyo is an Aqua Insights consultant who spends a lot of time doing translations, project management, and handles a lot of our background research for studies the findings which you will find in our reports in the Contextual Background section. Chiyo is well travelled and has lived in the US, UK, and Germany – at one stage working at Disneyland as a parade character! She is fluent in Japanese and English and is currently trying to master the German language.

Haruyo

Moderator & Consultant

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Haruyo started her career moderating with P&G and now conducts over 100 focus groups and interviews per year. Her experience is broad in many categories including FMCG, health and beauty, food & beverage, IT, entertainment, fashion, amongst many more. She is bilingual in both English and Japanese and is very popular amongst our clients not only for her bright and cheerful personality, but also the deep insight she is able to draw out whether it be in focus groups, IDIs, or in-home interviews.

 

Emily

Consultant

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Emily is a Consultant at Aqua Insights Japan working across recruitment coordination, project management, and material translation.

Having lived in California for nine years Emily attended high school and university there graduating with a degree in Economics.

Outside of work Emily is a big fan of movies especially horror and action films. She also loves going for drives and checking out cozy cafes around town.

Natsumi

Consultant

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Natsumi is a junior consultant at Aqua Insights Japan and is always busy discussing respondent specs with recruiters, setting up online interviews, and helping to manage projects. She graduated with a degree in Fine Arts so it’s not surprising she spends her time visiting Art Museums both within Japan and overseas.

She also loves eating out with friends and trying new restaurants!

Michiko

Field work co-ordinator

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Michiko is our lead field work co-ordinator and is a pleasure to work with. She is a ball of energy at field work, busy greeting respondents, setting up the interview room, taking care of the catering, and taking Starbucks orders. When she is away from work she loves the quiet life visiting small towns in the Japanese countryside and trying all the local delicacies.

Diane

Consultant

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Diane is a Consultant at Aqua Insights Japan and is involved in a variety of tasks including recruitment, translation, and helping to manage projects. She graduated at the top of her class with a BA in English. Born in the Philippines, Diane speaks three languages and enjoys connecting with people from different cultural backgrounds.

In her free time Diane is a big movie fan and loves going to the cinema making sure to catch at least one film on the big screen every month. She also enjoys discovering new movies and is always on the lookout for what to watch next!