The ramen shop’s 30 min rule — and why tourists should embrace it
Japan's tourism boom is creating real friction for ramen shop owners. But the fix is simpler than you might think...
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18
Mar
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Aqua Insights Blog
BOOST UP YOUR STATS: GAMING INNOVATION
According to Statista, Japan’s video game market was valued at an impressive 1.66 trillion yen in 2020, and it is...
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25
Sep
URBAN MOBILITY: A DYNAMIC ADVERTISING PLATFORM
LUUP has introduced a new mode of urban transportation that not only offers convenience and sustainability to its riders but...
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18
Jul
TOKYO DATING APP: GOVT’S “GENTLE” PUSH
What do you do as a government when your residents seem uninterested in dating despite the numerous dating applications and...
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23
Jun
THE STORK CONTINUES TO ARRIVE LATER AND LATER IN JAPAN
For the sixth year in a row, the number of babies born in Japan decreased, with just over 800,000 babies...
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10
Apr
THE NEXT GENERATION OF TUBERS: VTUBERS
Virtual YouTubers are content creators who use digital avatars or virtual characters to interact with their audience in online videos...
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07
Apr
ROBOTS IN JAPAN: MORE THAN MEETS THE EYE
What do people think about when they think of Japan? Delicious food like sushi? Famous anime and manga characters like...
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21
Dec
SOLO ACTIVITIES: ALONE BUT NOT LONELY
One thing that the COVID-19 pandemic has brought to the forefront is the changes to group dynamics, especially when it...
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29
Nov
ELECTRIC TOOTHBRUSH – THE POTENTIAL OF A YOUNG AUDIENCE
According to Nikkei Asia, the flagship English publication of Nikkei Inc. reported that despite the current economic struggles throughout several consumer...
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11
Nov
MASCOTS IN JAPAN: LARGER-THAN-LIFE CHARACTERS
The idea of mascots isn’t unique to Japan. Everywhere in the world, one can find mascots all around them. When...
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28
Sep
STARBUCKS’ PREFECTURE INSPIRED FRAPPUCCINOS: A DELICIOUS AND BUZZWORTHY CONNECTION.
WHAT IS THE 47 JINOMOTO CAMPAIGN? To celebrate the 25th anniversary of the arrival of Starbucks in Japan, the first location...
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14
Jul
Japan’s COVID experience
There’s a lot of speculation surrounding the reason why Japan has continued to keep such a low infection / death...
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14
Jul
Okinawan Super Fruit: Key to Longevity?
Shikwasa (Citrus depressa) is a citrus fruit native to Taiwan and the Ryuku Islands (Okinawa), Japan. Shikwasa are available from...
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03
Jul
Online Skincare & Cosmetics Sales on the Climb
Hada Labo (肌ラボ) is an $11 Japanese face cream, which according to their website sells a bottle of lotion every...
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11
Jun
Kawaii: The Japanese Culture of Cuteness
'Kawaii' plays a large role within Japanese culture and can be found almost everywhere - within fashion, pop-culture, merchandise, and even for bank and...
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24
May
Seeing Things Differently
Although a vast body of research exists revealing the many socio-cultural differences between Japan and the West, it may be...
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29
Apr
Running Focus Groups in Japan
Running focus groups can be quite challenging in any market and Japan is certainly no exception. Differences in language and culture...
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29
Mar
Non-verbal Communication & Implications for Research
Japan is a 'high context' culture meaning they rely more on non-verbal cues for communication than they do on verbal...
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27
Mar
Implications of Groupism and Pressure to Conform
Mark Twain once said “Whenever you find yourself on the side of the majority, it’s time to pause and reflect.”...
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24
Mar
Independence Vs Interdependence
When seeking to explain the Japanese psyche and uncover reasons for particular behavior and social structures in Japan, many academics,...
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25
Feb
In-home Interviews and Things to Know
Conducting in-home interviews in Japan can be quite daunting, especially if it is your first visit and you are unaware...
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29
Jan
Beauty trends in Japan over the past 100 years
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25
Jan
