URBAN MOBILITY: A DYNAMIC ADVERTISING PLATFORM

LUUP has introduced a new mode of urban transportation that not only offers convenience and sustainability to its riders but also opens up new avenues for advertising. Just like regular public transportation, LUUP’s e-bikes and e-scooters can serve as dynamic and unique platforms for companies and brands looking to find new ways to reach their audiences.

How can LUUP ensure high visibility and engagement? Hop on, and let us go for a ride.

WHY ADVERTISE ON E-BIKES AND E-SCOOTERS?

Here are some examples of how companies can significantly benefit from leveraging their advertising tools through LUUP.

1. Beverage Brands: Coca-Cola and Pepsi could benefit from wrapping e-scooters and e-bikes with their logos and colors, especially during hot summer months when people are more likely to buy cold drinks.
2. Tech Companies: Google and Apple could use this medium to promote their latest gadgets or apps through QR codes, targeting tech-savvy urban commuters.
3. Retailers: AEON and Seven & i Holdings can advertise seasonal sales, special offers or new store openings by placing advertising in parking locations near their stores.
4. Tourism Services: APA Hotels could promote travel deals, local attractions and accommodations options to tourists and residents alike.
5. Food Delivery Services: Uber Eats could attract more customers by advertising their services on these highly visible vehicles in urban areas.

These examples offer unique, highly mobile, and non-intrusive ways to reach to all kinds of audience and catch the attentions of passersby.

WHAT ARE THE BENEFITS OF THIS KIND OF ADVERTISING?

There are 4 key areas that can benefit significantly from this new advertising platform: high visibility, targeted marketing, cost-effectiveness, and eco-friendly image.

1. High Visibility: E-scooters and e-bikes are constantly moving through city streets, especially in dense populate cities like Tokyo. This mobility ensures that advertisements reach a wide and varied audience across different locations, maximizing exposure.
2. Targeted Marketing: Ads can be placed in high-traffic areas that are regularly frequented by the target demographic, especially at the parking stations where users pick-up and drop-off the e-scooters and e-bikes.
3. Cost-Effective: Compared to traditional billboards or transit ads, wrapping e-scooter and e-bikes can be a more cost-effective option with a high return on investment. This makes it accessible even to businesses with a lower advertising budget.
4. Eco-Friendly Image: Associating with sustainable transportation can enhance a brand’s image, showing a commitment to eco-friendly practices. This can improve the perception and loyalty of environmentally-conscious consumers.

IN OTHER WORDS…

This advertising approach offers a modern and innovative strategy to reach a variety of urban audiences. E-scooters and e-bikes not only enhance a brand’s visibility but also align said brands with sustainable practices. Whether you are a beverage giant, a tech innovator, a retail leader, a tourism service, or the most popular food delivery service, LUUP offers a unique, mobile, and non-intrusive way to connect with audiences.

So, embrace the future of advertising. Hop on, and let us take your marketing strategy for a spin around the city.

(LUUP FACTS)

• LUUP operates over 3,500 stations across major cities in Japan.
• There are more LUUP stations than convenience stores in Shibuya and Meguro wards.
• According to Navitime Japan Travel, LUUP holds over 90% market share for e-scooter rentals in Japan.